What we do
Sentry Group is an Atlanta-based financial partner and growth advisory firm. We start where a fractional CFO does and go further, building forward-looking plans and strategy with business owners, then helping them get there. Our goal is to bring institutional knowledge to growing businesses. Whether you’re launching, scaling, or preparing for a sale, we help good businesses make better financial decisions and create lasting value.
Launching
Financial infrastructure, forecasting, and a plan in place before the big decisions arrive.
Learn more →Scaling
Senior financial guidance, cash flow discipline, and capital to fund the next stage of growth.
Learn more →Preparing for a sale
Clean financials, transaction readiness, and an exit planned 12-36 months ahead.
Learn more →
Why Sentry?
Sentry Group was founded after more than a decade spent advising companies and investors across global financial institutions and asset managers, helping analyze, allocate, and deploy more than $1 billion in capital. What became clear is that most owners navigate complex financial and strategic decisions alone, while institutional investors have teams of advisors, analysts, and strategists behind them.
- Partners, operators, advisors, and investors, not observers on the sidelines
- Financial leadership built inside operating companies
- A boutique firm, close enough to the work that the details do not get lost. The person you meet is the person in your business.
Start with a conversation.
Thirty minutes with a senior member of the team. No preparation, no pitch, no obligation.